www.phildub.com
Now we can't all pull this off - the guy is a web designer after all - but at the very least stand back and admire..
Note how even clicking "add to cart" has link to wufoo - ie you can chat with Philip directly. VERY cute indeed..
I spend a lot of time advising those in career transition upon re-positioning themselves for the market. If my #1 piece of advice is "know your story" (and it is) - then "get noticed" is definitely Number 2.
Bravo, sir!
Thanks to my old pal Andrew Soame for flagging this up