CIPD awards
Telefónica O2 UK
performance & reward
The O2 people promise is to create a place where “happier people perform at their best and are more loyal”. One element of that, “thanks for a job well done” links directly to reward. In May 2007, a review identified a lack of communication, with staff not appreciating the rewards on offer. In partnership with Penna Barkers, the firm developed O2rewards.com - an interactive portal clearly identifying the elements of the reward package; individualised total reward statements; and interactive tools to help staff choose benefits.
To spread the word, HR used methods such as roadshows, cascading and publicising the portal on plasma screens in prominent locations. More than 13,000 visitors accessed the portal in the two months after its launch in 2007. And 2,254 people enrolled in the flexible benefits scheme last November, up from 2,095 during the last enrolment.
Judges’ comment: “Good use of communication channels across the business to raise awareness.”
