http://news.bbc.co.uk/1/hi/technology/8562801.stm
This is a great link summarising the latest data and showing just how web growth has accelerated across the world. Well worth 5 minutes of your time.
For those of us especially interested in how social media is changing the world of candidate attraction and employer reputation - check out the sheer scale of facebook, the 25million people now linked in - and wonder to yourself how Murdoch ever spent so much money buying myspace...
It may be mind boggling in scale, but is already being harnessed to the advantage of th emost enlightened employers..
The direction of traffic is only one way: More dependence upon, expectation of and interaction with the web.
Even if your online Hiring Strategy is not yet digital - in many senses your employer brand already resides online.
It may just be that you're not yet controlling it.
Time to start shaping the conversation?
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