Have a quick look at this folks...
http://www.youtube.com/watch?v=px0j1EHF8Y0
Go on - you welled up didn't you? It's impossibe not to...
This heartbreaking scene popped into my mind today - whilst thinking about social recruiting, attending an excellent event with @petergold99 (tweet tweet)
Now... investing in innovative new platforms for attracting talent is not only the way to go - but what many of us enjoy talking about more than anything else... Indeed, seeing clients reap the benefirts of a direct hiring strategy is what I get out of bed for in the morning...
But.... let's not forget the discarded doll that is sometimes the current workforce.. If your recruitment strategy is 2.0, and your internal comms are still very much at 1.0 - then there is what I believe they call nowadays a 'disconnect' on a potentially damaging scale...
Your potential talent is crucial - your current talent ten times more so.
Look after them - invest in an internal comms strategy and engagement programme every bit as compelling as your shiny new recruitment methodology.
Result? Infinity.... and beyond
